Blog: Marketing

When working with all manner of manufacturers (whether it be seed, chem, equipment, etc.), there is a prevailing concern regarding the challenge of selling to a farmer customer through a third-party retailer (independent, chain or co-op) who may or may not have the best interests of the manufacturer in mind.

At Think Shift, we advocate for starting any strategic marketing campaign with the right people around the table. In 2020, the case is clear for saving a permanent seat for public relations. Many people may hesitate to invite PR out of a (relatively justifiable) worry that putting too much focus on the company’s image may jeopardize the creation of a truly compelling campaign. [...]

A growing trend in marketing is a shift in focus from the customer journey to the customer experience. The customer journey (also known as the buyer’s journey) is the path that people take as they research and acquire a company’s products and services.

Let’s start by talking about how the similarities and differences between sequences and workflows. Workflows and sequences are both tools, in HubSpot and platforms like it, that allow you to automate the sending of a series of emails to a list of contacts. [...]

In the agency world, the creative brief is an absolutely critical strategic document, as its primary intent is to clearly outline the problem while also providing any pertinent information that would help formulate a creative solution.

We want to pitch you a brand new, revolutionary agrimarketing concept. To sell your product to farmers, we’re going to run a print ad in a farm publication, featuring [...]

It’s that time of year again — agri-marketers everywhere are gearing up for trade show season. Yes, the season we all openly dread. Marketers cringe at the annual cost accompanied by a very low ROI [...]

Selecting the right keywords is a critical part of developing inbound marketing content for your website. Keywords allow you to tap into your customers’ path to purchase by helping you understand the customer’s intent and learn [...]

Successful digital marketing isn’t just about moving your marketing activities into an online environment. With the rise of digital technologies, the way consumers interact with brands, organizations, products, and sales reps has changed dramatically.

We recently wrapped up a digital media campaign that promoted agricultural products to farmers in North America.