Gord has always found it fascinating how people come together to get stuff done. Over the last 30 years, he’s held a number of sales and marketing roles – in professional sports, finance, and non-profits – that took him inside companies, where he’s seen the good, the bad and the ugly sides of corporate cultures. And then one day destiny conspired to bring skills, experience and opportunity together, and Gord had the good fortune to be able to help companies build stronger brands from the inside out. For the last 10 years at Think Shift, Gord has worked with hundreds of clients, ranging from Cargill to the Conservative Party of Canada. His role is to help clients tell better stories about who they are, what they do and why they matter. There’s a lot to the practice, but it starts with helping leaders be intentional about the kind of culture they want to develop. Get that going in the right direction, and you have the makings of a true workforce – a force that works to deliver value for shareholders, employees and customers. Gord feels very fortunate to be surrounded by a smart, dedicated group of colleagues who wake up every morning committed to helping clients build brands that matter and cultures worth caring about.